Click on one of the people below to find out more information.


President & Founder


      A lifelong passion for cars and an accessible, people-oriented personality are the qualities Dealer Principal Dale Wurfel brings to every interaction with every customer at Dale Wurfel Chrysler Dodge Jeep.

Building on the belief that a company is only as good as its people, Dale has developed a team of professional, friendly staff members who are committed to providing customers with the kind of consistent, personalized service you'd expect from this rural, community-oriented dealership.

Dale compliments this attentive service with an excellent selection of competitively priced, great-looking cars with lots of curb appeal. These beauties draw auto fans from far and wide, and have given rise to the dealership's well-known slogan: Hot Deals, Cool Wheels!

Dale's long history in the automotive industry began in 1974 when, at the age of 12, he started washing cars at his dad's used car lot in Welland, Ontario. Dale's father always said he had little cars driving through his veins. Since then, Dale has accumulated extensive experience in automotive sales and management, and in 2002 he launched his own dealership.

Dale plays an active role in the local community, and the dealership regularly supports charity drives, minor league hockey, conservation projects, and church events. The dealership even donated $25,000 to the Strathroy General Hospital.

Dale's love for cars has passed down to his four children, three of whom work at the dealership, and his wife, Cindy, who is the Dealerships Vice President. 

In his hours off, Dale enjoys cheering for the Blackhawks, golfing, cooking, entertaining friends, hanging out with his family including his precious grandchildren Vienna, Vito, Rocco, and Brooklyn.

Vice President & Co-Founder


     As Dale Wurfel's biggest supporter, Cindy Wurfel is happy to help her husband maintain the ongoing success of the dealership and continually exceed customer expectations. While Dale is the public persona of Dale Wurfel Chrysler Dodge Jeep, Cindy works diligently behind the scenes to keep things running smoothly.

 Cindy's presence at the dealership gives true meaning to the idea of a family-run dealership, as does the presence of their four children, who all help out in their own way. But as Cindy emphasizes, the entire staff feels like one big family, which makes the dealership such a pleasant place to both work and shop.

After hours, Cindy spends as much time as possible with family, including her lovely grandchildren Vienna, Vito, Rocco, and Brooklyn. She also enjoys time with her friends golfing and shopping. Cindy always manages to find time to go on dates with her husband.

General Manager


     Jordan Wurfel has been on hand to help his Dad at Dale Wurfel Chrysler Dodge Jeep since 2002. Under Dale's guidance, along with his education, Jordan is learning what it takes to successfully run an automotive dealership.

Whether it has been washing cars, organizing the lot or showroom, being the webmaster, selling cars, being the Parts Manager and most recently General Sales Manager, he's taken on many responsibilities at the dealership.

Jordan went to Canadian Automotive Institute at Georgian College in Barrie and received his formal education to prepare him for his career in the Automotive Retail World. Jordy also graduated from NADA Dealer Candidate Academy (National Automobile Dealer Association) in Washington.

In Jordan's time away from the dealership he loves to spend time with his wife Brittany and daughter Brooklyn, travel, golf, play hockey, & watch the Chicago Blackhawks!

Pre-Owned Sales Manager


     While Dale Wurfel Chrysler Dodge Jeep may be a family run business, Josh considers all of the staff to be part of an extended family. That's one reason why Josh loves his job as the Pre-Owned vehicle sales Manager as it allows him to interact with employees from all corners of the dealership, whether it be helping a fellow sales person close a deal, organize a vehicle clean with the detailing department, or get service to take care of a safety on a lot vehicle. 

Josh also takes part in running the social media outlets of the dealership including the Facebook, Youtube and Instagram channels. 

Josh is responsible for an inventory of approximately 60 to 75 pre-owned vehicles, many of which are low kilometer late year models, and are competitively priced through the use of V-Auto, a pricing tool that uses information pulled from over 40,000 different automotive websites to ensure the Dale Wurfel inventory is priced correctly to market. He collaborates with the service manager and the technicians to facilitate the rigorous 150-point inspection and reconditioning process that each vehicle undergoes to ensure it meets high standards. He also ensures via checklist that each vehicle is thoroughly cleaned inside & out by the detailing department before the vehicle hits the lot.

The other reason why Josh enjoys spending time at the dealership is because he's one hardcore car guy. An enthusiast for all things cars, Josh is especially an aficionado for exotics and 'super/hyper'-cars. Josh has the opportunity to drive all sorts of Mopar vehicles, including high-end performance and customized ones. His own vehicle always being something unique. He also has a vast amount of knowledge of them. Josh has attended The Canadian Automotive Institute at Georgian College in Barrie and
 he also recently completed the North American Automotive Sales Success Academy 'Sales Champion' training and his OMVIC certification. In September of 2018, Joshua graduated from the prestigious NADA Academy in Washington DC. The year long program helps groom Josh to run his very own dealership one day!

When it comes to local car shows, charity events, golf tournaments, or anything community related, Josh is there to make sure the nicest cars are there to be displayed and that anyone's questions about them or others are answered. Also having a passion for automotive photography, he is there to take and post plenty of pictures from most events.

For fun, Josh hangs out with his beautiful daughter & wife Milda, collects, paints and customizes diecast cars, goes "airsofting", hangs out with his buddies, plays video games and cruises around to cool places in his car.

Parts Specialist


- Caring
- Creative
- Helpful
- Nice

Dale Wurfel's youngest child has certainly grown up - she is now a home owner and working full-time at the dealership.

You may recognize her as Dale Wurfel's radio personality, but Olivia now works in Service and understands the value of good customer service. She strives to make everyone who walks through the dealership doors feel welcome. But it's easy to make customers feel at home, she says, since the dealership is so much like a second home to her. Working with her parents and siblings makes it a fun place to work, she says.

Olivia absolutely loves all things beauty, but her number one passion is make up artistry. In her spare time she enjoys creating different make up looks and spending time with her dog - Domino.

Chief Financial Officer

Sales Manager


     Buying a new or pre-owned vehicle can be a very involved process, and Sales Manager Jason Breedon is intent on arming each customer with all the information they need to make an informed decision. Listening to customers and asking them lots of questions is how Jason is continually able to help customers choose the best truck, car or van for them.

What also helps Jason do his job well is his commitment to ensuring a clean, organized place of business - a quality that is evident in all the staff at Dale Wurfel Chrysler Dodge Jeep. No burnt light bulb goes unchanged, no car sits crooked in the lot, and every tool and piece of equipment has its own place at the dealership. Customers appreciate the clean, tidy environment, Jason says, and enjoy being at the dealership even more so because of it.

The great outdoors is where you'll find Jason when he's not at the dealership, either riding his motorcycle, snowmobiling, fishing or dirt biking.

Business Manager


     For many people, buying a vehicle is the second biggest expense of their lives. No one knows this better than business manager Jackie Rizzo, who has helped thousands of clients finance the truck or car of their dreams.

Jackie's track record dates back to 1988, so when it comes to developing flexible, personalized finance plans for customers, she definitely knows her stuff. She's also a real people person and will put you at ease as she guides you through the entire process.

Using the Internet and advanced computer software, Jackie will quickly and efficiently complete your credit approval and discuss finance options that work best for you. She'll also let you know about extended warranties and insurance protection. Loan coverage and protection packages such as corrosion modules, paint protection and interior fabric guard are other subjects she'll review with you.

Fixed Operations Manager


    Damien started off early as an automotive apprentice in a transmission shop in Strathroy. From there, he moved to London where Damien spent 2 years completing the Motive Power Technician program at Fanshawe College.

    Damien has been with Chrysler now for as he says, an 'awesome' 5 years as both an apprentice and a service advisor. Damien says he is excited to join the Dale Wurfel service team as our new manager.

    Damien says that his favorite part of the job is dealing with all the great customers who walk through the door everyday and giving everything he has to make their service experience here at Dale Wurfel a positive one. Damien is looking forward to meeting new customers and forming long lasting relationships with everyone he deals with.

Parts Manager

-Straight Forward

     Shari's automotive industry experience dates back to 1990 and has included roles in accounts payable, parts and service.She has been with Dale from the launch of the Dealership in 2002. Her vast automotive knowledge makes her a valuable resource to customers. She's adept at swiftly and accurately evaluating a customer's needs and ensuring their car, truck or van has everything it needs as she is just a phone call or email away.

Shari Manages a Parts department that carries a large selection of Chrysler and Mopar Parts.Her department is also highlighted by Accessible Mopar Accesories a quick and easy webbased solution on this site for customers to use to accessorize thier vehicle.

Life outside the dealership for Shari is highlighted by trying her patience at her golf game and enjoying some relaxing time fishing & camping. Shari recently became a grandmother and now has spoiling privilege for a beautiful granddaughter. 

Digital Sales Manager

- Friendly
- Organized
- Trustworthy
- Driven

 Justin has been in and around the car industry for most of his life. He has been working at a dealership for the past 15 years, the last 12 of those at Dale Wurfel Chrysler. He has held many jobs in the dealership including Service Detailer, Lot Attendant, Product Specialist, and currently Digital Sales Manager. He has a contagious smile and always keeps customers happy and informed. 

Justin graduated from Lambton College in Law Enforcement. In his hours away from the dealership Justin is very involved in many sports. Whether it be playing ball hockey in London for the Bombers, playing slo pitch in Strathroy for Ferda, or playing co-ed 2 pitch in Strathroy with #bpm you will always see him having fun with a smile on his face. Justin also loves spending time with his beautiful wife, Ashley, and his two sons, Emmett and Kessler!



Product Specialist



    Treating customers the way he'd like to be treated: it's a philosophy that lies at the heart of how sales associate Corey Verhoeven does his job. The aggressive "sell, sell, sell" approach may be standard operating procedure at big city dealerships, but Corey, a lifelong Strathroy resident, knows better. At Dale Wurfel Chrysler Dodge Jeep, he says, people are treated with respect.

Corey also knows that sales is not just about the transaction at hand, but about what happens afterwards. That's why he often calls customers to make sure they're happy with their purchase, or follows up with them when they bring their vehicle in for servicing.

Spending time with the family (son & daughter in law, 2 daughters & son in laws and soon to be 7 grand kids) is what Corey enjoys doing after hours.

Product Specialist


    Danielle Jazey comes to Dale Wurfel Chrysler Dodge Jeep Ram as a great addition to our sales team. Her 18 years of experience in the food & beverage industry (with 10 of those years in a managerial position) have easily transferred to the automotive business and it's constant demand for a positive and satisfying customer experience.

    The Dale Wurfel team is confident that Danielle will make the customer's experience as positive and cheerful as can be.

    In her spare time, Danielle enjoys to work out, go golfing, refinish furniture and most importantly spend time with her family! 

Product Specialist


    New kid on the block, Micheal Howard, joins the Dale Wurfel team bringing along with him 8 years experience in Sales and Customer Relations. 

He is approachable, thorough and fun, and with his background in Design and Product Development, he is notorious at building and maintaining relationships with the most discerning of clients.

In his spare time, Micheal can be found spending time with his family - especially his dogs or out at the farm riding either a horse or ATV. Micheal is also a trained Chef, avid Gardener, and Apparel Designer. 

Product Specialist

- Energetic
- Enthusiastic
- Passionate
- Fun





     Cathy McCready is the first face customers see when they walk into Dale Wurfel Chrysler Dodge Jeep, and it's a good thing too, her friendly, helpful manner and easy way with a smile will make you instantly feel at ease.

But Cathy does a lot more than greet our valued customers; she handles everything from warranty issues to accounts recievable to answering the phones - anything that needs to be taken care of in the office.

In her free time, Cathy enjoys canoeing, camping & travelling with her husband and family.

Customer Care Specialist / Business Manager Assistant


    Amanda is a graduate of Lambton College, in the Administration Executive program. Amanda decided to take the opportunity to join the team at Dale Wurfel Chrysler in January of 2012, assisting the Business Manager and is responsible for Health and Safety.

When Amanda is not working at Dale Wurfel Chrysler she enjoys spending time with her friends and family.

General Office Administrator


     As the General Office Administrator at Dale Wurfel Chrysler Dodge Jeep, Sarah Strocki plays an important role in keeping the money and finances in order. Previously Sarah was both a receptionist and a lot attendant at Dale Wurfel Chrysler and can still be found completing odd jobs. Sarah enjoys making a difference at the dealership.

An avid athlete, Sarah enjoys playing volleyball, baseball, and soccer. In her spare time if she is not playing sports, she enjoys spending time with friends and family.



Service Specialist



    Pam started off in the automotive industry 16 years ago as a Parts Manager, she later joined the team at Dale Wurfel Chrysler and completed the Motive Power Technician Program at Fanshawe College and began her career as a service specialist.

    Pam has been with our dealership for 7 wonderful years. She says that her favourite part of her job is dealing with all of the amazing customers and making sure their experience with us at Dale Wurfel is above & beyond their expectations.

    In her free time, Pam enjoys spending time with her family & friends.

Service Specialist

Service Co-ordinator


    With many years experience in the retail business and a friendly, calming personality, Kim is our Service Co-ordinator and handles all service appointments.

Her caring personality makes her the perfect one to follow up on all service visits to make sure the customer is completely happy with their visit to Dale Wurfel Chrysler Dodge Jeep.

Kim settled in Strathroy after moving from Wiltshire, England in 2003. She enjoys running.

Mopar Certified Technician


     As a Mopar Certified Technician and shop floorman who oversees 7 other technicians and 1 apprentice at Dale Wurfel Chrysler Dodge Jeep, Greg Richardson plays a key role in ensuring every vehicle is quickly and accurately diagnosed and serviced, and that their owners are back on the road in no time. Fixing cars right the first time around while creating a relaxed, inviting atmosphere for customers is his top priority.

An industry veteran, Greg's history as an automotive technician dates back to 1989. The broad range of expertise he has developed over the years enables him to handle any type of repair, but he specializes in electrical, transmission and diesel work.

When not at the dealership, Greg can be found fishing or playing baseball, or spending time with his family.

Mopar Certified Technician

Mopar Certified Technician

Mopar Certified Technician

Mopar Certified Technician

Mopar Certified Technician

- Energetic
- Team Oriented
- Open Minded
- Understanding

Mopar Apprentice

Mopar Apprentice

- Enthusiastic
- Friendly
- Kind
- Ambitious



Shuttle Driver


    Cars are in Norm Bonsteel's blood: he's been doing it for years in a variety of positions, including three years at Dale Wurfel Chrysler Dodge Jeep as a salesperson. Norm makes getting either to the dealership or back home from service an entertaining and fun experience.

That he works as part of such a tight-knit, supportive group isn't just of benefit to him, Norm says. Customers can sense the community spirit as soon as they walk in the door, and it makes them happy to do business at the dealership. Dale's strong leadership skills, he adds, inspires him and everyone else to work together to exceed customers' expectations.

Coaching minor league hockey and gardening in the summer are among Norm's personal hobbies. Norm also has two sons and is a first-time grandfather.



Dale Wurfel Car Care Vehicle Detail Supervisor


-Detail Oriented

    Andy Gould's attention to the little details is what makes him perfect for his position as Dale Wurfel's Car Care specialist, this specific trait derived from a 10 year ownership of a painting company. Andy has a knack for spotting out all the small imperfections and making sure the car's always look shiny and showroom ready on delivery. The change of direction in work for Andy, says is real enjoyable for him.

Dale Wurfel Car Care Vehicle Detailer



Kevin takes his job as the dealership's Automotive Detailer as any person with motivation to be successful would. His long history of working in the manufacturing industry, and more recently the retail sector, is sure to rub off on his new start as our Automotive Detailer. Just starting here at Dale Wurfel Chrysler Dodge Jeep, Kevin has shown considerate dedication and determination already and is looking forward for his new journey in the automotive industry.

In Kevin's spare time he enjoys hockey, baseball and playing a round of golf.

Lot Attendant

- Funny
- Hard Worker
- Athletic
- Spontaneous

Lot Attendant

- Humorous
- Athletic
- Sociable
- Outgoing


Mascot '02-'19

Assistant Dealership Founder

2002 - 2019


Monty was a mix Jack Russell Terrier and Toy Poodle with soft white fur and a blond patch around one eye, Monty hung out at the dealership from 2002 and was an integral part of the family at Dale Wurfel Chrysler Dodge Jeep. Monty always had an enthusiastic hello in store for both employees and guests.

Among his favourite activities were meeting & greeting our customers. He was so friendly and endearing that customers couldn't resist him and he will be dearly missed by everyone.

Monty's legacy lives on all throughout the dealership. You will see his cute little face on most of our dealership apparel and he is also the face of our important 'Bird Dog' Referral Program.