Staff


Click on one of the people below to find out more information.

DALEwurfel
President & Founder


dalewurfel@dalewurfel.com

-Friendly
-Driven 
-Positive
-Professional    

      A lifelong passion for cars and an accessible, people-oriented personality are the qualities Dealer Principal Dale Wurfel brings to every interaction with every customer at Dale Wurfel Chrysler Dodge Jeep.

Building on the belief that a company is only as good as its people, Dale has developed a team of professional, friendly staff members who are committed to providing customers with the kind of consistent, personalized service you'd expect from this rural, community-oriented dealership.

Dale compliments this attentive service with an excellent selection of competitively priced, great-looking cars with lots of curb appeal. These beauties draw auto fans from far and wide, and have given rise to the dealership's well-known slogan: Hot Deals, Cool Wheels!

Dale's long history in the automotive industry began in 1974 when, at the age of 12, he started washing cars at his dad's used car lot in Welland, Ontario. Dale's father always said he had little cars driving through his veins. Since then, Dale has accumulated extensive experience in automotive sales and management, and in 2002 he launched his own dealership.

Dale plays an active role in the local community, and the dealership regularly supports charity drives, minor league hockey, conservation projects, and church events. The dealership even donated $25,000 to the Strathroy General Hospital.

Dale's love for cars has passed down to his four children, three of whom work at the dealership, and his wife, Cindy, who is the Dealerships Vice President. Even Monty, his dog, does his part as the dealership's mascot.

In his hours off, Dale enjoys cheering for the Blackhawks, golfing, cooking, entertaining friends, hanging out with his family including his precious grandchildren Vienna, Vito, and Rocco.

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CINDYwurfel
Vice President & Co-Founder

-Supportive
-Helpful
-Friendly
-Responsible

     As Dale Wurfel's biggest supporter, Cindy Wurfel is happy to help her husband maintain the ongoing success of the dealership and continually exceed customer expectations. While Dale is the public persona of Dale Wurfel Chrysler Dodge Jeep, Cindy works diligently behind the scenes to keep things running smoothly.

 Cindy's presence at the dealership gives true meaning to the idea of a family-run dealership, as does the presence of their four children, who all help out in their own way. But as Cindy emphasizes, the entire staff feels like one big family, which makes the dealership such a pleasant place to both work and shop.

After hours, Cindy spends as much time as possible with family, including her lovely grandchildren Vienna, Vito, and Rocco. She also enjoys time with her friends golfing and shopping. Cindy always manages to find time to go on dates with her husband.

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JORDANwurfel
General Sales Manager


jwurfel@dalewurfel.com

-Organized
-Hardworking
-Helpful
-Funny

     Jordan Wurfel has been on hand to help his Dad at Dale Wurfel Chrysler Dodge Jeep since 2002. Under Dale's guidance, along with his education, Jordan is learning what it takes to successfully run an automotive dealership.

Whether it has been washing cars, organizing the lot or showroom, being the webmaster, selling cars, being the Parts Manager and most recently General Sales Manager, he's taken on many responsibilities at the dealership.

Jordan went to Canadian Automotive Institute at Georgian College in Barrie and received his formal education to prepare him for his career in the Automotive Retail World. Jordy also graduated from NADA Dealer Candidate Academy (National Automobile Dealer Association) in Washington.

In Jordan's time away from the dealership he loves to spend time and travel with his wife Brittany, hang out with friends & family, play hockey, & cheer on the Chicago Blackhawks!

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RICARDOdinucci
Chief Financial Officer


rdinucci@dalewurfel.com

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JACKIErizzo
Business Manager


jrizzo@dalewurfel.com

-Enthusiastic
-Honest
-Loyal
-Social

     For many people, buying a vehicle is the second biggest expense of their lives. No one knows this better than business manager Jackie Rizzo, who has helped thousands of clients finance the truck or car of their dreams.

Jackie's track record dates back to 1988, so when it comes to developing flexible, personalized finance plans for customers, she definitely knows her stuff. She's also a real people person and will put you at ease as she guides you through the entire process.

Using the Internet and advanced computer software, Jackie will quickly and efficiently complete your credit approval and discuss finance options that work best for you. She'll also let you know about extended warranties and insurance protection. Loan coverage and protection packages such as corrosion modules, paint protection and interior fabric guard are other subjects she'll review with you.

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JASONbreedon
Sales Manager


jbreedon@dalewurfel.com

-Informative
-Friendly
-Organized
-Helpful

     Buying a new or pre-owned vehicle can be a very involved process, and Sales Manager Jason Breedon is intent on arming each customer with all the information they need to make an informed decision. Listening to customers and asking them lots of questions is how Jason is continually able to help customers choose the best truck, car or van for them.

What also helps Jason do his job well is his commitment to ensuring a clean, organized place of business - a quality that is evident in all the staff at Dale Wurfel Chrysler Dodge Jeep. No burnt light bulb goes unchanged, no car sits crooked in the lot, and every tool and piece of equipment has its own place at the dealership. Customers appreciate the clean, tidy environment, Jason says, and enjoy being at the dealership even more so because of it.

The great outdoors is where you'll find Jason when he's not at the dealership, either riding his motorcycle, snowmobiling, fishing or dirt biking.

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DAMIENleonardo
Service Manager


dleonardo@dalewurfel.com

-Personable
-Organized
-Motivated
-Trustworthy

    Damien started off early as an automotive apprentice in a transmission shop in Strathroy. From there, he moved to London where Damien spent 2 years completing the Motive Power Technician program at Fanshawe College.

    Damien has been with Chrysler now for as he says, an 'awesome' 5 years as both an apprentice and a service advisor. Damien says he is excited to join the Dale Wurfel service team as our new manager.

    Damien says that his favorite part of the job is dealing with all the great customers who walk through the door everyday and giving everything he has to make their service experience here at Dale Wurfel a positive one. Damien is looking forward to meeting new customers and forming long lasting relationships with everyone he deals with.

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SHARImcaulay
Parts Manager


smcaulay@dalewurfel.com

-Friendly
-Honest
-Straight Forward
-Reliable


     Shari's automotive industry experience dates back to 1990 and has included roles in accounts payable, parts and service.She has been with Dale from the launch of the Dealership in 2002. Her vast automotive knowledge makes her a valuable resource to customers. She's adept at swiftly and accurately evaluating a customer's needs and ensuring their car, truck or van has everything it needs as she is just a phone call or email away.


Shari Manages a Parts department that carries a large selection of Chrysler and Mopar Parts.Her department is also highlighted by Accessible Mopar Accesories a quick and easy webbased solution on this site for customers to use to accessorize thier vehicle.


Life outside the dealership for Shari is highlighted by trying her patience at her golf game and enjoying some relaxing time fishing & camping. Shari recently became a grandmother and now has spoiling privilege for a beautiful granddaughter. 

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JUSTINansems
Digital Sales Manager
519-854-5371


jansems@dalewurfel.com

- Friendly
- Organized
- Trustworthy
- Driven

 Justin has been in and around the car industry for most of his life. He has been working at a dealership for the past 11 years, the last 9 of those at Dale Wurfel Chrysler. He has held many jobs in the dealership including Service Detailer, Lot Attendant, Product Specialist, and currently Digital Sales Manager.He has a contagious smile and always keeps customers happy and informed. Justin graduated from Lambton College in Law Enforcement. He got married last year to his beautiful wife, Ashley, and are expecting their first child, a baby boy, in November. In his hours away from the dealership Justin is very involved in many sports. Whether it be playing ball hockey in London for the Bombers, playing slo pitch in Ailsa Craig for the Wildcats, or playing co-ed 2 pitch in Strathroy with #bpm you will always see him having fun with a smile on his face.

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JOSHwurfel
Pre-Owned Sales Manager


joshwurfel@dalewurfel.com

-Humorous
-Passionate
-Charming
-Unique

     While Dale Wurfel Chrysler Dodge Jeep may be a family run business, Josh considers all of the staff to be part of an extended family. Thats one reason why Josh loves his job as not only a special events coordinator, but the Used Car Sales Manager as well. Josh also takes part in running the social media outlets of the dealership including the Facebook, Twitter, Youtube and Instagram channels.

Josh is responsible for an inventory of about 60 to 75 pre-owned vehicles, many of which are low kilometer late models, and all of which are competitively priced. He collaborates with the service manager and the technicians to facilitate the rigorous 150-point inspection and reconditioning process that each vehicle undergoes to ensure it meets high standards. He also ensures via checklist that each vehicle is thoroughly cleaned inside & out by the detailing department before the vehicle hits the lot.


The other reason why Josh enjoys spending time at the dealership is because he's one hardcore car guy. An enthusiast for all things cars, Josh is especially an aficionado for exotics and 'super/hyper'-cars. Josh has the opportunity to drive all sorts of Mopar vehicles, including high-end performance and customized ones. His own vehicle always being something unique. He also has a vast amount of knowledge of them. Josh has attended The Canadian Automotive Institute at Georgian College in Barrie and
 he also recently completed the North American Automotive Sales Success Academy 'Sales Champion' training and his OMVIC certification.

When it comes to local car shows, charity events, golf tournaments, or anything community related, Josh is there to make sure the nicest cars are there to be displayed and that anyone's questions about them or others are answered. Also having a passion for automotive photography, he is there to take and post plenty of pictures from most events.

For fun, Josh hangs out with his beautiful daughter & fiancee Milda, collects paints and customizes diecast cars, hangs out with his buddies, plays video games and cruises around in his car.

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COREYverhoeven
Sales Associate


cverhoeven@dalewurfel.com

-Knowledgeable
-Pleasant
-Intense
-Diligent

     

    Treating customers the way he'd like to be treated: it's a philosophy that lies at the heart of how sales associate Corey Verhoeven does his job. The aggressive "sell, sell, sell" approach may be standard operating procedure at big city dealerships, but Corey, a lifelong Strathroy resident, knows better. At Dale Wurfel Chrysler Dodge Jeep, he says, people are treated with respect.

Corey also knows that sales is not just about the transaction at hand, but about what happens afterwards. That's why he often calls customers to make sure they're happy with their purchase, or follows up with them when they bring their vehicle in for servicing.

Spending time with the family (son & daughter in law, 2 daughters & son in laws and soon to be 7 grand kids) is what Corey enjoys doing after hours.

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LINDAverhoeven
Sales Associate


lverhoeven@dalewurfel.com

-Fun
-Outgoing
-Reliable
-Friendly

    For sales associate Linda Verhoeven, the job is all about the customer. Embracing this service-oriented approach has made Linda a valuable member of the sales team at Dale Wurfel Chrysler Dodge Jeep. Like all the sales associates, Linda goes out of her way to create a warm, welcoming environment, which is why so many customers keep rewarding the dealership with repeat business.

Linda can do her job well because of the strong sense of teamwork among the staff: she regularly connects with office staff and others to facilitate sales and address customers' questions. Her job is made even easier by the incredibly competitive prices on all the vehicles.

When Linda isn't working she loves to visit her cottage with her husband and 4 daughters.

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DANIELLEjazey
Sales Associate


djazey@dalewurfel.com

-Positive
-Cheerful
-Outgoing
-Devoted

    Danielle Jazey comes to Dale Wurfel Chrysler Dodge Jeep Ram as a great addition to our sales team. Her 18 years of experience in the food & beverage industry (with 10 of those years in a managerial position) have easily transferred to the automotive business and it's constant demand for a positive and satisfying customer experience. Danielle is eager to make the change and begin selling cars.

    The Dale Wurfel team is confident that Danielle will make the customer's experience as positive and cheerful as can be.

    In her spare time, Danielle enjoys to work out, go golfing, refinish furniture and most importantly spend time with her family! 

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RYANking
Sales Associate


rking@dalewurfel.com

-Personable
-Outgoing
-Dependable
-Respectful

   Ryan is the newest addition the Dale Wurfel sales team. Ryan has always shown a passion for the automotive world. His artistic eye for detail is why he is so attentive to the visual design aspect of a car and how it performs.

Ryan's good nature, dependability, and people-oriented personality is a key reason why he is approached for assistance in day-to-day life choices and decisions both at work and outside of it.

Ryan carries with him a great "Get It Done, But Get It Done Right!" attitude and exudes that anything is possible with the right guidance. Ryan looks forward to helping our customers make the right decision and putting them in the vehicle of their liking.

When Ryan isn't at work, he enjoys quality time with family & friends, doing home improvements and helping others with renovations, spending time in the great outdoors, playing baseball, catching a good hockey game, and going to the races.

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AJlavender
Sales Associate


ajlavender@dalewurfel.com

-Active
-Sociable
-Genuine
-Motivated

    AJ is a new addition to our team here at Dale Wurfel Chrysler Dodge Jeep Ram, and he plans to bring his passion for cars and amiable attitude to the sales floor! AJ's upbringing with his dad owning his own business led to him joining the automotive sector of work. Before joining Dale Wurfel, he worked at Telus for 3 years, so he is no stranger to the sales aspect of it all. 

    AJ is also a 'YouTuber', doing technology reviews on his own page during his spare time. Along with that he is also an avid video editor, gamer, and assistant coach to the local Holy Cross SR. basketball team.

    AJ is a huge sports fan with his favorite teams being the Denver Broncos, Manchester City, and the Toronto Raptors.

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PAMvanhaaren
Service Specialist


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KIMgould
Service Co-ordinator


kgould@dalewurfel.com

-Friendly
-Honest
-Outgoing
-Motivated

    With many years experience in the retail business and a friendly, calming personality, Kim is our Service Co-ordinator and handles all service appointments.

Her caring personality makes her the perfect one to follow up on all service visits to make sure the customer is completely happy with their visit to Dale Wurfel Chrysler Dodge Jeep.

Kim settled in Strathroy after moving from Wiltshire, England in 2003. She enjoys running.

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CATHYmccready
Receptionist

-Helpful
-Friendly
-Outgoing
-Social

     Cathy McCready is the first face customers see when they walk into Dale Wurfel Chrysler Dodge Jeep, and it's a good thing too, her friendly, helpful manner and easy way with a smile will make you instantly feel at ease.

But Cathy does a lot more than greet our valued customers; she handles everything from warranty issues to accounts recievable to answering the phones - anything that needs to be taken care of in the office.

In her free time, Cathy enjoys canoeing, camping & travelling with her husband and family.

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AMANDAsibley
Health and Safety

-Friendly
-Motivated
-Personable
-Caring

    Amanda is a graduate of Lambton College, in the Administration Executive program. Amanda decided to take the opportunity to join the team at Dale Wurfel Chrysler in January of 2012, assisting the Business Manager and is responsible for Health and Safety.

When Amanda is not working at Dale Wurfel Chrysler she enjoys spending time with her friends and family.

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SARAHstrocki
General Office Administrator


sstrocki@dalewurfel.com

-Caring
-Athletic
-Dedicated
-Friendly

     As the accountant at Dale Wurfel Chrysler Dodge Jeep, Sarah Ansems plays an important role in keeping the lot in a money and finances in order. Previously Sarah was both a receptionist and a lot attendant at Dale Wurfel Chrysler and can still be found completing odd jobs. Sarah enjoys making a difference at the dealership.

An avid athlete, Sarah enjoys playing volleyball, baseball, and soccer. In her spare time if she is not playing sports, she enjoys spending time with friends and family.

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GREGrichardson
Mopar Certified Technician


-Laidback
-Hardworking
-Adaptable
-Creative

     As a Mopar Certified Technician and shop floorman who oversees 7 other technicians and 1 apprentice at Dale Wurfel Chrysler Dodge Jeep, Greg Richardson plays a key role in ensuring every vehicle is quickly and accurately diagnosed and serviced, and that their owners are back on the road in no time. Fixing cars right the first time around while creating a relaxed, inviting atmosphere for customers is his top priority.

An industry veteran, Greg's history as an automotive technician dates back to 1989. The broad range of expertise he has developed over the years enables him to handle any type of repair, but he specializes in electrical, transmission and diesel work.

When not at the dealership, Greg can be found fishing or playing baseball, or spending time with his family.

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WARDcrosby
Apprentice Technician


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CHRISskinner
Parts Consultant

-Funny

-Respectful
-Dedicated
-Dependable

    Chris is one of our newest employees at Dale Wurfel Chrysler Dodge Jeep Ram. Though he's already been hard at work for the Parts Department making sure all customer's needs are met. Chris has already 5 years of experience in this part of the automotive business and is no stranger to working around these sort of things.

    When Chris isn't hard at work, he enjoys keeping busy on days off doing things like fishing, playing hockey, baseball and spending time with his dogs and family.

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JUSTINlaker
Mopar Certified Technician


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CAMERONbaker
Lube & Oil Technician/Apprentice


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ANNIEnelson
Parts Assistant

-Hard Working

-Passionate
-Dedicated
-Friendly

Annie takes her job as the dealership's Parts Assistant as any person with a passion for cars in the automotive field would. Working at Dale Wurfel Chrysler Dodge Jeep, Annie has shown considerate dedication and determination since starting.

In her spare time, Annie enjoys to spend time with family & friends, hiking, fishing, and camping.

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ANDYgould
Dale Wurfel Car Care Vehicle Detail Supervisor

-Motivated

-Dedicated
-Detail Oriented
-Honest

    Andy Gould's attention to the little details is what makes him perfect for his position as Dale Wurfel's Car Care specialist, this specific trait derived from a 10 year ownership of a painting company. Andy has a knack for spotting out all the small imperfections and making sure the car's always look shiny and showroom ready on delivery. The change of direction in work for Andy, says is real enjoyable for him.

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KEVINguy
Dale Wurfel Car Care Vehicle Detailer

-Organized

-Loyal
-Trustworthy
-Honest

Kevin takes his job as the dealership's Automotive Detailer as any person with motivation to be successful would. His long history of working in the manufacturing industry, and more recently the retail sector, is sure to rub off on his new start as our Automotive Detailer. Just starting here at Dale Wurfel Chrysler Dodge Jeep, Kevin has shown considerate dedication and determination already and is looking forward for his new journey in the automotive industry.

In Kevin's spare time he enjoys hockey, baseball and playing a round of golf.

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NORMbonsteel
Shuttle Driver

-Positive
-Outgoing
-Helpful
-Cheerful


     Car's are in Norm Bonsteel's blood: he's been doing it for 16 years in a variety of positions, including three years at Dale Wurfel Chrysler Dodge Jeep as a salesperson. Norm makes getting either to the dealership or back home from service an entertaining and fun experience.

That he works as part of such a tight-knit, supportive group isn't just of benefit to him, Norm says. Customers can sense the community spirit as soon as they walk in the door, and it makes them happy to do business at the dealership. Dale's strong leadership skills, he adds, inspires him and everyone else to work together to exceed customers' expectations.

Coaching minor league hockey and gardening in the summer are among Norm's personal hobbies. Norm also has two sons and is a first-time grandfather.

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OLIVIAwurfel
Lot Attendant

-Creative
-Funny
-Helpful
-Nice

     Dale Wurfel's youngest child has certainly grown up - she is now finished high school and saving up for school by working full time.

You may recognize her as Dale Wurfel's radio personality, but Olivia now works in reception and understands the value of good customer service. She strives to make everyone who walks through the dealership doors feel welcome. But it's easy to make customers feel at home, she says, since the dealership is so much like a second home to her. Working with her parents and siblings makes it a fun place to work, she says.

Olivia absolutely loves all things beauty, but her number one passion is make up artistry. In her spare time she enjoys playing around with different make up looks.

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LUCASmurphy
Lot Attendant


lmurphy@dalewurfel.com

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EVANkotilehti
Lube & Oil Technician

-Responsible 

-Dedicated
-Positive
-Hands On 

    Evan was placed at Dale Wurfel Chrysler Dodge Jeep Ram for 2 terms of Co-op from HCC before being hired as as the LOF technician. Evan enjoys working on a wide array of vehicles outside of work, especially his ATV and car. Top Gear is his favorite show and Hot Rod is his favorite magazine.

    Evan is eager to learn new things and looks forward to completing his service technician apprenticeship.

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MONTYwurfel
Dealership Mascot

-Cool
-Cuddly
-Wise
-Legendary

A mix Jack Russell Terrier and Toy Poodle with soft white fur and a blond patch around one eye, Monty has been hanging out at the dealership since 2002 and is an integral part of the family at Dale Wurfel Chrysler Dodge Jeep. Monty always has an enthusiastic hello in store for both employees and guests.

Among his favourite activities is meeting & greeting our customers. He's so friendly and endearing that customers can't resist him - it's what we in the industry refer to as the "Puppy Dog Close!"

In his free time, Monty loves riding in the car with his head out the window as the wind whips through his hair. Indoors, he goes into poodle mode and enjoys cuddling with the Wurfel family.

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