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A lifelong passion for cars and an accessible, people-oriented personality are the qualities Dealer Principal and General Manager Dale Wurfel brings to every interaction with every customer at Dale Wurfel Chrysler Dodge Jeep.
Building on the belief that a company is only as good as its people, Dale has developed a team of professional, friendly staff members who are committed to providing customers with the kind of consistent, personalized service you'd expect from this rural, community-oriented dealership.
Dale complements this attentive service with an excellent selection of competitively priced, great-looking cars with lots of curb appeal. These beauties draw auto fans from far and wide, and have given rise to the dealership's well-known slogan: Hot Deals, Cool Wheels!
Dale's long history in the automotive industry began in 1974 when, at the age of 12, he started washing cars at his dad's used car lot in Welland, Ontario. Dale's father always said he had little cars driving through his veins. Since then, Dale has accumulated extensive experience in automotive sales and management, and in 2002 he launched his own dealership.
Dale plays an active role in the local community, and the dealership regularly supports charity drives, minor league hockey, conservation projects, and church events. The dealership even donated $25,000 to the Strathroy General Hospital.
Dale's love for cars has passed down to his four children, three of whom work at the dealership, and his wife, Cindy, who helps out. Even Monty, his dog, does his part as the dealership's mascot.
In his hours off, Dale enjoys playing hockey, cheering for the Blackhawks, golfing, cooking, hanging out with his family including his grandaughter " Baby V" and entertaining friends.
As Dale Wurfel's biggest supporter, Cindy Wurfel is happy to help her husband maintain the ongoing success of the dealership and continually exceed customer expectations. While Dale is the public persona of Dale Wurfel Chrysler Dodge Jeep, Cindy works diligently behind the scenes to keep things running smoothly.
Cindy's presence at the dealership gives true meaning to the idea of a family-run dealership, as does the presence of their four children, who all help out in their own way. But as Cindy emphasizes, the entire staff feels like one big family, which makes the dealership such a pleasant place to both work and shop.
After hours, Cindy spends as much time as possible with family, including the latest edition to the Wurfels, her grandaughter Vienna.She also enjoys time with her friends golfing and shopping. Cindy always manages to find time to go on dates with her husband.
Jordan Wurfel has been on hand to help his Dad at Dale Wurfel Chrysler Dodge Jeep since 2002. Under Dale's guidance, along with his education, Jordan is learning what it takes to successfully run an automotive dealership.
Whether it has been washing cars, organizing the lot or showroom, being the webmaster, selling cars, being the Parts Manager and most recently Sales Manager, he's taken on many responsibilities at the dealership.
Jordan went to Canadian Automotive Institute at Georgian College in Barrie and received his formal education to prepare him for his career in the Automotive Retail World. He has recently taken on the role as Used Vehicle Sales Manager and is very excited about his new position at the dealership.
Jordy is responsible for an inventory of about 60 to 75 pre-owned vehicles, many of which are low kilometre and late models, and all of which are competitively priced. He collaborates with technicians to facilitate the rigorous 150-point inspection and reconditioning process that each vehicle undergoes to ensure it meets high standards.
In Jordan's time away from the dealership he plays hockey, cheers on his favorite team, the Chicago Blackhawks, and enjoys time with his friends and family.
Diana Dixon has more than 15 years of experience working at automotive dealerships. Starting off as a receptionist at a large dealership, she worked her way up to office and fleet manager.
She moved to Dale Wurfel Chrysler Dodge Jeep in 2002 as secretary treasurer/controller. Through her hard work and dedication, she has earned the Dealer Accounting award numerous times.
Diana resides in Strathroy with her three children. She enjoys watching her children play numerous sports, including hockey, soccer and basketball. She also enjoys spending time with her family and friends.
For many people, buying a vehicle is the second biggest expense of their lives. No one knows this better than business manager Jackie Rizzo, who has helped thousands of clients finance the truck or car of their dreams.
Jackie's track record dates back to 1988, so when it comes to developing flexible, personalized finance plans for customers, she definitely knows her stuff. She's also a real people person and will put you at ease as she guides you through the entire process.
Using the Internet and advanced computer software, Jackie will quickly and efficiently complete your credit approval and discuss finance options that work best for you. She'll also let you know about extended warranties and insurance protection. Loan coverage and protection packages such as corrosion modules, paint protection and interior fabric guard are other subjects she'll review with you.
Buying a new or pre-owned vehicle can be a very involved process, and Sales Manager Jason Breedon is intent on arming each customer with all the information they need to make an informed decision. Listening to customers and asking them lots of questions is how Jason is continually able to help customers choose the best truck, car or van for them.
What also helps Jason do his job well is his commitment to ensuring a clean, organized place of business - a quality that is evident in all the staff at Dale Wurfel Chrysler Dodge Jeep. No burnt light bulb goes unchanged, no car sits crooked in the lot, and every tool and piece of equipment has its own place at the dealership. Customers appreciate the clean, tidy environment, Jason says, and enjoy being at the dealership even more so because of it.
The great outdoors is where you'll find Jason when he's not at the dealership, either riding his motorcycle, snowmobiling, fishing or dirt biking.
Shari's automotive industry experience dates back to 1990 and has included roles in accounts payable, parts and service.She has been with Dale from the launch of the Dealership in 2002. Her vast automotive knowledge makes her a valuable resource to customers. She's adept at swiftly and accurately evaluating a customer's needs and ensuring their car, truck or van has everything it needs as she is just a phone call or email away.
Shari Manages a Parts department that carries a large selection of Chrysler and Mopar Parts.Her department is also highlighted by Accessible Mopar Accesories a quick and easy webbased solution on this site for customers to use to accessorize thier vehicle.
Life outside the dealership for Shari is highlighted by rooting for her two kids at hockey and soccer games and dance recitals.
Rob brings more than 25 years of sales and customer service experience to Dale Wurfel Chrysler Dodge Jeep. Rob focuses on the customer's needs to ensure customer satisfaction as he is often described as a solution provider.
His dynamic and engaging personality is peppered with humour, practical strategies and a winning attitude.
At Dale Wurfel, Rob takes pride in selling top quality vehicles and delivering top quality service. A native of Strathroy Rob has been an OMHA referee for over 20 years. As an on ice official he encourages fair play under all circumstances, to win modestly and recieve defeat with a smile.
Outside the office, 'Veeg' enjoys spending time with his lovely wife, his 2 children and also trying to master the fine art of golf.
Treating customers the way he'd like to be treated: it's a philosophy that lies at the heart of how sales associate Corey Verhoeven does his job. The aggressive "sell, sell, sell" approach may be standard operating procedure at big city dealerships, but Corey, a lifelong Strathroy resident, knows better. At Dale Wurfel Chrysler Dodge Jeep, he says, people are treated with respect.
Corey also knows that sales is not just about the transaction at hand, but about what happens afterwards. That's why he often calls customers to make sure they're happy with their purchase, or follows up with them when they bring their vehicle in for servicing.
Spending time with his daughter and two sons, and expanding his personal home theatre are what Corey enjoys doing after hours.
Allan is Dale Wurfel Chrysler Dodge Jeep's newest and youngest addition to the Dale Wurfel sales team, but don't let his age fool you, Allan knows his car's inside and out. His experience as a valet at the Embassy Suites in Niagara Falls for 5 years has gave him an extensive amount of knowledge about vehicles and all of their fine details. Which is an exceptional asset as a salesperson. Allan will find himself driving hours to show potential clients a Chrysler, Dodge or Jeep vehicle of their liking. His humour and positivity keeps everyone around Allan in an enjoyable atmosphere.
When Allan is not selling cars, he can be found modifying cars, watching the Chicago Blackhawk's with the Wurfel family as he is Dale's nephew, and making people around him laugh.
Justin has been in and around the car industry for most of his life. He has been working at a dealership for the past 7 years.
He has a contagious smile and always keeps customers happy and informed.
Justin has recently graduated Lambton college in Law Enforcement with hope of becoming a Police Officer. Justin is also very involved in many sports. His favorites are hockey, soccer and basketball.
While Dale Wurfel Chrysler Dodge Jeep may be a family run business, Josh considers all of the staff to be part of an extended family. Thats one reason why Josh loves his job as not only a Sales Associate but also the special events co-ordinator and website maintenance guy.
The other reason why Josh enjoys spending time at the dealership is because he's one hardcore car guy. Josh has the oppurtunity to drive all sorts of Mopar vehicles, including exotics and customized ones. His own vehicle being a new 2013 Dodge Dart Rallye. He also has an excessive amount of knowledge of them. Josh has attended The Canadian Automotive Institute at Georgian Colllege in Barrie and
he also recently completed the North American Automotive Sales Success Academy 'Sales Champion' training and his OMVIC certification.
When it comes to local car shows, charity events, golf tournaments, or anything community related, Josh is there to make sure the nicest cars are there to be displayed and that anyone's questions about them or others are answered.
For fun, Josh hangs out with his beautiful baby girl, games with his buddies, works out, plays hockey and cruises around town in his car.
Damien began working in the automotive field when he was only in high school as a co-op student in a local transmission shop. After a few months he was hired on and eventually was working full time. From there he moved to London and took the Motive Power Technician Course at Fanshawe College for 2 years. Following Damien's completion of his course he began looking for a job in the automotive field as an apprentice. After a few months, he found what he calls a 'great' job in his hometown of Strathroy at Dale Wurfel Chrysler Dodge Jeep.
In his spare time, Damien plays almost every sport including Basketball, Baseball, Golf, Hockey and Volleyball. He also enjoys working on cars and hanging out with friends.
With many years experience in the retail business and a friendly, calming personality, Kim handles all service appointments.
Her caring personality makes her the perfect one to follow up on all service visits to make sure the customer is completely happy with their visit to Dale Wurfel Chrysler Dodge Jeep.
Kim settled in Strathroy after moving from Wiltshire, England in 2003. She enjoys running and cheering her son on in football.
Tamara takes her job as the dealership's Parts & Service Co-ordinator as any person experienced in the automotive field would. Her long history of working and volunteering within the car business includes several automotive courses in London of 2010 and much more. Working at Dale Wurfel Chrysler Dodge Jeep since April, Tamara has shown considerate dedication and determination since the very beginning.
In Tamara's spare time she enjoys spending time with her hubby and her kids. She also enjoys outdoor activities such as camping, boating, and 4-wheeling.
Cathy McCready is the first face customers see when they walk into Dale Wurfel Chrysler Dodge Jeep, and it's a good thing too, her friendly, helpful manner and easy way with a smile will make you instantly feel at ease.
But Cathy does a lot more than greet our valued customers; she handles everything from warranty issues to accounts recievable to answering the phones - anything that needs to be taken care of in the office.
In her free time, Cathy enjoys walking, reading and rooting for her sons at their hockey and soccer games.
Dale Wurfel's youngest child has certainly grown up - she is now in high school and following in her older sister's footsteps.
You may recognize her as Dale Wurfel's radio personality, but Olivia now works in reception and understands the value of good customer service. She strives to make everyone who walks through the dealership doors feel welcome. But it's easy to make customers feel at home, she says, since the dealership is so much like a second home to her. Working with her parents and siblings makes it a fun place to work, she says.
In her spare time, Olivia likes hanging out and having fun with her friends. She also loves to shop and spend time on the computer.
Amanda is a graduate of Lambton College, in the Administration Executive program. Amanda decided to take the opportunity to join the team at Dale Wurfel Chrysler in January of 2012, assisting the Business Manager and is responsible for Health and Safety.
When Amanda is not working at Dale Wurfel Chrysler she enjoys spending time with her friends and family.
As a Mopar Certified Technician and shop floorman who oversees 7 other technicians and 1 apprentice at Dale Wurfel Chrysler Dodge Jeep, Greg Richardson plays a key role in ensuring every vehicle is quickly and accurately diagnosed and serviced, and that their owners are back on the road in no time. Fixing cars right the first time around while creating a relaxed, inviting atmosphere for customers is his top priority.
An industry veteran, Greg's history as an automotive technician dates back to 1989. The broad range of expertise he has developed over the years enables him to handle any type of repair, but he specializes in electrical, transmission and diesel work.
When not at the dealership, Greg can be found fishing or playing baseball, or spending time with his family.
Matt has been in the car detailing business for years now, and is well experienced in what he does. Matt has been cleaning and detailing cars ever since Dale Wurfel sold GM vehicles, and has also worked at a Lexus dealership in London doing the same job. He is always a huge help to the service area, and does so without even being asked.
In Matt's off time, building Honda's, drag racing, and snowboarding are some preferred activites of his.
Car's are in Norm Bonsteel's blood: he's been doing it for 16 years in a variety of positions, including three years at Dale Wurfel Chrysler Dodge Jeep as a salesperson. Norm makes getting either to the dealership or back home from service an entertaining and fun experience.
That he works as part of such a tight-knit, supportive group isn't just of benefit to him, Norm says. Customers can sense the community spirit as soon as they walk in the door, and it makes them happy to do business at the dealership. Dale's strong leadership skills, he adds, inspires him and everyone else to work together to exceed customers' expectations.
Coaching minor league hockey and gardening in the summer are among Norm's personal hobbies. Norm also has two sons and is a first-time grandfather.
As a part-time Lot Attendant at Dale Wurfel Chrysler Dodge Jeep, Sarah Ansems plays an important role in keeping the lot in a clean and straight fashion. Previously Sarah was a Receptionist at Dale Wurfel Chrysler and can still be found in the office completing odd jobs. Sarah enjoys making a difference at the dealership.
Currently a student at Kings College at Western University taking General Sciences for possibly a career in Sports Medicine.
An avid athlete, Sarah enjoys playing volleyball, basketball, and soccer. She was also recently the recipient of the prestigious Spectra Award which recognizes the top female student for Athletics, Academic, and Community involvement.
Sara-Lynn enjoys her job in reception and understands the value of good customer service: she strives to make everyone who walks through the dealership doors feel at home. But Sara-Lynn does a lot more than greet customers, she is also responsible for answering the phone, cooking the delicious cookies that everybody loves and helping the office run smoothly.
Don't let his slight 11 pound frame fool you - Monty is a bundle of unbridled energy who takes his job as the dealership mascot very seriously!
A mix Jack Russell Terrier and Toy Poodle with soft white fur and a blond patch around one eye, Monty has been hanging out at the dealership since day 1 and is an integral part of the family at Dale Wurfel Chrysler Dodge Jeep. Monty always has an enthusiastic hello in store for both employees and guests.
Among his favourite activities are climbing up onto the laps of customers for a belly rub. He's so friendly and endearing that customers can't resist him - it's what we in the industry refer to as the "Puppy Dog Close!"
In his free time, Monty loves riding in the car with his head out the window as the wind whips through his hair. He's always up for a good rabbit chase, though he finds squirrels quite elusive. Indoors, he goes into poodle mode and enjoys cuddling with the Wurfel family.